Accelerate your client onboarding experience

Every CrossFit® coach and gym owner knows the hard work required to onboard a new client into our unique culture.  From Day 1, new members face an uphill climb and you do your best to help them navigate foreign territory. ✔ Learn CrossFit® jargon and culture ✔ Learn foundational movements ✔ Learn the fundamentals of nutrition ...all while trying to fit in. It's a lot! Face it, as the coach or gym owner, you're far too busy to stop everything to teach a fundamentals course every week. You need help EVERYONE, not just the newest members. Your time and attention are in high demand. Well, now you have a partner to help you - the 14-Day Foundation course.

CrossFit® Culture

CrossFit® culture is unique. Learning the language, methods, and fundamentals of CrossFit® culture can be overwhelming to new members. Not any more. The 14-Day Foundation simplifies things.

CrossFit® Movements and More

The 14-Day Foundation blends online learning with in-person coaching to keep new athletes engaged every day. It reinforces key concepts outside the gym and builds movement confidence inside—helping members stay consistent, retain what they learn, and build momentum from day one.

Showing up for Success

Success in CrossFit® goes beyond workouts and movements. The 14-Day Foundation teaches new athletes how to navigate the gym, understand class flow, follow etiquette, and be a supportive part of the community from day one.

Meet Your Coaching Partner: 

Christophir “Smitty” Smith is a Certified CrossFit Trainer (CF-L3) with over two decades of coaching experience. Since earning his CrossFit Level 1 in 2011, he has served in a variety of roles across multiple affiliates, including as the owner of one gym, the head coach and manager of another, and currently as a coach who contributes to marketing and content creation at the affiliate he’s been at for the past 9 years. His broad experience gives him a well-rounded perspective on CrossFit culture, operations, and athlete development; all of which makes him uniquely qualified to create this course.

Why Smitty developed The 14-Day Foundation

Smitty developed this program to simplify onboarding and empower both coaches and athletes. The course was designed as a flexible, cost-effective tool to reduce the stress and time demands of onboarding, allowing coaches to focus on quality in-person coaching. Over the years, he’s seen that when new members quickly shift from “feeling lost” to “I got this,” retention improves, operational friction drops, and long-term growth follows. Onboarding has long been his favorite part of coaching because it offers a chance to build trust, set clear expectations, and help new athletes feel confident from day one. This course is meant to support that journey, not replace the personal coaching that happens in local affiliates, but to complement it.

So What's in the Program?

Browse the Curriculum section below to see the details for yourself. You can even expand each section to see each day's content!

Curriculum

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Give every new member a strong start while freeing your coaches to focus on connection, movement, and community-building.

Enroll your clients in The 14-Day Foundation today.